Sales Management (Hindi) for M.Com Sem-IV | By Mukesh Trehan & Ranju Trehan | As per NEP | KUK 2026-27 Examination (Copy)

Product Description:-

• Sales Management – for M.Com., Semester IV
• Authored by Mukesh Trehan & Ranju Trehan
• Developed in accordance with NEP 2020
• Prescribed for KUK 2026–27 Examination

• Comprehensive coverage of sales planning, organization and control
• Detailed discussion on sales forecasting, territory management and sales budgeting
• Explains recruitment, training, motivation and performance evaluation of sales force
• Covers modern trends in relationship selling and customer management
• Practical approach with relevant examples and case-based insights
• Chapter-wise questions for exam-oriented preparation and revision
• Ideal for advanced understanding of strategic and operational aspects of sales management