Product Description:-
ā¢ Sales Management ā for M.Com., Semester IV
ā¢ Authored by Mukesh Trehan & Ranju Trehan
ā¢ Developed in accordance with NEP 2020
ā¢ Prescribed for KUK 2026ā27 Examination
ā¢ Comprehensive coverage of sales planning, organization and control
ā¢ Detailed discussion on sales forecasting, territory management and sales budgeting
ā¢ Explains recruitment, training, motivation and performance evaluation of sales force
ā¢ Covers modern trends in relationship selling and customer management
ā¢ Practical approach with relevant examples and case-based insights
ā¢ Chapter-wise questions for exam-oriented preparation and revision
ā¢ Ideal for advanced understanding of strategic and operational aspects of sales management
