International Marketing for B.Com, Sem-III | By Mukesh Trehan & Ranju Trehan | CDLU 2025-26 Examination

International Marketing for B.Com., Sem.-III:-

• International Marketing textbook for B.Com., Semester III students.

• By Mukesh Trehan & Ranju Trehan.

• Prepared as per the latest syllabus of CDLU (Chaudhary Devi Lal University).

• Suitable for the 2025–26 Examination.

• Covers fundamentals of global marketing, international trade, and export–import procedures.

• Includes topics like market entry strategies, international pricing, distribution, promotion, and documentation.

• Concepts explained in a simple, clear, and exam-oriented manner.

• Includes real-life examples, case studies, and practical illustrations.

• Chapter-wise questions, exercises, and revision points included.

• Helpful for exam preparation, business understanding, and global exposure.