Creativity and Advertising for B.Com. (Voc.), Sem-V:-
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Creativity and Advertising textbook for B.Com. (Vocational), Semester V students.
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By Mukesh Trehan & Ranju Trehan.
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Prepared as per the latest syllabus of Kurukshetra University (KUK).
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Suitable for the 2025–26 Examination.
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Covers concepts of advertising creativity, message design, copywriting, and visual communication.
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Explains the role of creativity in print, electronic, and digital advertising.
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Concepts presented in simple and clear Hindi language.
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Includes examples, case studies, and practical illustrations from the advertising industry.
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Chapter-wise questions, exercises, and revision points included.
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Useful for exam preparation, practical understanding, and vocational training.
