Product Description
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Business Ethics textbook for BBA–II, Semester IV students.
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By Vineet Jain, prepared as per NEP guidelines.
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Designed according to KUK University 2025–26 Examination syllabus.
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Covers principles of business ethics, corporate values, and ethical decision-making.
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Includes topics like corporate governance, CSR, sustainability, and ethical leadership.
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Written in a simple and student-friendly language with real-life examples and case studies.
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Includes activities, illustrations, and exam-oriented questions.
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Ideal for exam preparation, classroom learning, and self-study.
