Basics of Advertising-Multidisciplinary Course (Hindi) for B.Com.-I, Sem.-II | By Mukesh Trehan & Ranju Trehan | As per NEP | KUK University 2025-26 Examination

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• Basics of Advertising (Hindi) textbook for B.Com.-I, Semester II students.

• Multidisciplinary Course (MDC) as per NEP framework.

• By Mukesh Trehan & Ranju Trehan.

• Prepared as per NEP 2020 guidelines and latest syllabus.

• Designed for KUK University 2025–26 Examination.

• Covers fundamentals of विज्ञापन — भूमिका, प्रकार, माध्यम, रचनात्मकता और नैतिकता.

• Concepts explained in सरल, स्पष्ट एवं परीक्षा-उन्मुख हिंदी भाषा में।

• Includes examples, case studies, and practical illustrations.

• Chapter-wise प्रश्न, अभ्यास एवं पुनरावृत्ति बिंदु शामिल हैं।

• Helpful for परीक्षा तैयारी, व्यावहारिक समझ और रचनात्मक सोच.