Product Description :-
⢠Designed for M.Com.-I Semester-II students as per NEP syllabus of KUK 2025ā26 Examination
⢠Covers core concepts of Advertising and Personal Selling
⢠Explains advertising planning, media selection, creative strategies and sales management
⢠Includes topics on sales techniques, customer relations and promotion mix
⢠Written in simple, clear and exam-focused language
⢠Helpful for concept clarity, revision and effective exam preparation












